Research Catalog
A mile of make-believe : a history of the Eaton's Santa Claus parade
- Title
- A mile of make-believe : a history of the Eaton's Santa Claus parade / Steve Penfold.
- Author
- Penfold, Steven, 1966-
- Publication
- Toronto ; Buffalo : London : University of Toronto Press, [2016]
- ©2016
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JFE 16-12040 | Schwarzman Building - Main Reading Room 315 |
Details
- Description
- xii, 240 pages : illustrations, maps; 23 cm
- Summary
- "A Mile of Make Believe examines the unique history of the Santa Claus parade in Canada. This volume focuses on the Eaton's sponsored parades that occurred in Toronto, Montreal, and Winnipeg as well as the shorter-lived parades in Calgary and Edmonton. There is also a discussion of small town alternatives, organized by civic groups, service clubs, and chambers of commerce."--
- "By focusing on the pioneering effort of the Eaton's department store Steve Penfold argues that the parade ultimately represented a paradoxical form of cultural power: it allowed Eaton's to press its image onto public life while also reflecting the decline of the once powerful retailer. Penfold's analysis reveals the "corporate fantastic"--a visual and narrative mix of meticulous organization and whimsical style--and its influence on parade traditions. Penfold's considerable analytical skills have produced a work that is simultaneously a cultural history, history of business and commentary on consumerism. Professional historians and the general public alike would be remiss if this wasn't on their holiday wish list."--
- Alternative Title
- Eaton's Santa Claus parade
- Subject
- Santa Claus (Fictitious character)
- Père Noël
- Santa Claus (Fictitious character)
- T. Eaton Co. > History
- T. Eaton Co > Histoire
- T. Eaton Co
- Department stores > Canada > History
- Parades > Canada > History
- Christmas > Canada > History
- Consumption (Economics) > Canada > History
- Grands magasins > Canada > Histoire
- Défilés > Canada > Histoire
- Noël > Canada > Histoire
- Consommation (Économie politique) > Canada > Histoire
- Christmas
- Consumption (Economics)
- Department stores
- Manners and customs
- Parades
- Canada > Social life and customs
- Canada > Moeurs et coutumes
- Canada
- Genre/Form
- History.
- Bibliography (note)
- Includes bibliographical references (pages 187-231) and index.
- Contents
- Introduction: Alfreda's lament -- 1. The corporate fantastic -- 2. Santa in public -- 3. The mediated Santa -- 4. The civic fantastic -- 5. Casualty of the times -- Conclusion: Enchanted capitalism.
- Call Number
- JFE 16-12040
- ISBN
- 9781442630963
- 1442630965
- 9781442629240
- 144262924X
- OCLC
- 950450975
- Author
- Penfold, Steven, 1966- author.
- Title
- A mile of make-believe : a history of the Eaton's Santa Claus parade / Steve Penfold.
- Publisher
- Toronto ; Buffalo : London : University of Toronto Press, [2016]
- Copyright Date
- ©2016
- Type of Content
- text
- Type of Medium
- unmediated
- Type of Carrier
- volume
- Bibliography
- Includes bibliographical references (pages 187-231) and index.
- Research Call Number
- JFE 16-12040