Research Catalog
Brand hate : navigating consumer negativity in the digital world
- Title
- Brand hate : navigating consumer negativity in the digital world / S. Umit Kucuk.
- Author
- Kucuk, S. Umit.
- Publication
- [New York] : Palgrave Macmillan, [2016]
- ©2016
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBD 16-482 | Schwarzman Building - General Research Room 315 |
Details
- Description
- ix, 141 pages : illustrations; 22 cm
- Summary
- This book focuses on the concept of "brand hate" and consumer negativity in today's digital markets.
- Subjects
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- 1. What is Hate? -- 2. What is Brand Hate? -- 3. Antecedents of Brand Hate -- 4. Consequences of Brand Hate -- 5. Semiotics of Brand Hate -- 6. Legality of Brand Hate -- 7. Managing Brand Hate.
- Call Number
- JBD 16-482
- ISBN
- 3319415182
- 9783319415185
- LCCN
- 2016953013
- OCLC
- 951643493
- Author
- Kucuk, S. Umit.
- Title
- Brand hate : navigating consumer negativity in the digital world / S. Umit Kucuk.
- Publisher
- [New York] : Palgrave Macmillan, [2016]
- Copyright Date
- ©2016
- Bibliography
- Includes bibliographical references and index.
- Research Call Number
- JBD 16-482