Research Catalog
Strategic brand management : new approaches to creating and evaluating brand equity
- Title
- Strategic brand management : new approaches to creating and evaluating brand equity / Jean-Noël Kapferer ; [translated by Philip Gibbs].
- Author
- Kapferer, Jean-Noël.
- Publication
- New York : Free Press, [1994?], ©1992.
- Supplementary Content
Available Online
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBE 17-693 | Schwarzman Building - General Research Room 315 |
Details
- Description
- v, 341 pages : illustrations; 25 cm
- Alternative Title
- Brand management
- Creating and evaluating brand equity
- Evaluating brand equity
- Brand equity
- Subjects
- Bibliography (note)
- Includes bibliographical references (pages 309-319) and index.
- Contents
- What's in a brand -- Brand identity -- Sources of identity -- Creating a brand -- Managing the time factor -- Brand extension -- Brand-product relationships -- Brand portfolio -- Going international -- Brand, products, enterprise and institution -- Financial evaluation of brands.
- Call Number
- JBE 17-693
- ISBN
- 0029170451
- 9780029170458
- LCCN
- 93042424
- OCLC
- 29389852
- Author
- Kapferer, Jean-Noël.
- Title
- Strategic brand management : new approaches to creating and evaluating brand equity / Jean-Noël Kapferer ; [translated by Philip Gibbs].
- Imprint
- New York : Free Press, [1994?], ©1992.
- Type of Content
- text
- Type of Medium
- unmediated
- Type of Carrier
- volume
- Bibliography
- Includes bibliographical references (pages 309-319) and index.
- Connect to:
- Indexed Term
- Brand name products Management
- Research Call Number
- JBE 17-693