Research Catalog

Assessing and evaluating Department of Defense efforts to inform, influence, and persuade : handbook for practitioners

Title

Assessing and evaluating Department of Defense efforts to inform, influence, and persuade : handbook for practitioners / Christopher Paul, Jessica Yeats, Colin P. Clarke, Miriam Matthews, Lauren Skrabala ; prepared for the Office of the Secretary of Defense.

Author

Paul, Christopher, 1971-

Publication

Santa Monica, Calif. : Rand Corporation, [2015]
©2015

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Status	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.	Text	Use in library	JFF 17-592	Schwarzman Building - Main Reading Room 315

Details

Additional Authors

Description

xx, 108 pages : illustrations; 26 cm

Summary

"To achieve key national security objectives, the U.S. government and the U.S. Department of Defense (DoD) must communicate effectively and credibly with a broad range of foreign audiences. DoD spends more than 2 50 million per year on inform, influence, and persuade (IIP) efforts, but how effective (and cost-effective) are they? How well do they support military objectives? Could some of them be improved? If so, how? DoD has struggled with assessing the progress and effectiveness of its IIP efforts and in presenting the results of these assessments to stakeholders and decisionmakers. To address these challenges, a RAND study compiled examples of strong assessment practices across sectors, including defense, marketing, public relations, and academia, distilling and synthesizing insights and advice for the assessment of DoD IIP efforts and programs. This handbook was designed to be an easy-to-navigate, quick-reference guide to planning and conducting assessments of DoD IIP efforts, analyzing the data generated, and presenting the results. It also offers some background on current assessment practices in DoD and the typical users and uses of DoD IIP assessment results. A companion volume, Assessing and Evaluating Department of Defense Efforts to Inform, Influence, and Persuade: Desk Reference, offers a more detailed exploration and additional examples of assessment in practice."--Back cover.

Series Statement

RR-809/2-OSD

Uniform Title

Research report (Rand Corporation) ; RR-809/2-OSD.

Alternative Title

Assessing and evaluating DoD efforts to inform, influence, and persuade : handbook for practitioners

Subjects

Note

"Series: Research Reports."--Publisher's web page.
"Approved for public release; distribution unlimited."--Title page.
"RAND National Defense Research Institute"

Bibliography (note)

Includes bibliographical references.

Call Number

JFF 17-592

ISBN

9780833088970
0833088971

OCLC

907658065

Author

Paul, Christopher, 1971- author. Author

Title

Publisher

Santa Monica, Calif. : Rand Corporation, [2015]

Copyright Date

Type of Content

text

Type of Medium

unmediated

Type of Carrier

volume

Series

RR-809/2-OSD

Research report (Rand Corporation) ; RR-809/2-OSD.

Bibliography

Includes bibliographical references.

Connect to:

Added Author

Yeats, Jessica M., author. Author

Clarke, Colin P., author. Author

Matthews, Miriam (Behavioral scientist), author. Author

Skrabala, Lauren, author. Author

Rand Corporation, issuing body. Issuing body

National Defense Research Institute (U.S.), researcher. Researcher

United States. Department of Defense. Office of the Secretary of Defense, sponsoring body. Sponsor

Running Title

Assessing and evaluating DoD efforts to inform, influence, and persuade : handbook for practitioners

Research Call Number

JFF 17-592

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