Research Catalog

Greek whisky : the localization of a global commodity

Title
Greek whisky : the localization of a global commodity / by Tryfon Bampilis.
Author
Bampilis, Tryfon.
Publication
New York : Berghahn Books, 2013.
Supplementary Content
Book review (H-Net)

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StatusFormatAccessCall NumberItem Location
TextUse in library JBE 17-351Schwarzman Building - General Research Room 315

Details

Description
xvii, 228 pages : illustrations; 24 cm
Summary
"In many contexts of Greek social life, Scotch whisky has coincidentally become a symbol of "Greekness," national identity, modernity, and the middle class. This ethnographic study follows the social life of Scotch in Greece through three distinct trajectories in time and space in order to investigate how the meanings of the beverage are projected, negotiated, and acquired by various different networks. By examining the mediascapes of the Greek cultural industry, the Athenian nightlife and entertainment, and the North Aegean drinking habits, the study illustrates how Scotch became associated with modernity, popular music and culture, a lavish style, and an antidomestic masculine mentality."--Publisher's website.
Series Statement
Food, nutrition, and culture ; v. 1
Uniform Title
Food, nutrition, and culture ; v. 1.
Subjects
Bibliography (note)
  • Includes bibliographical references (pages 214-223) and index.
Contents
The social life of whisky -- The imported spirits industry in Greece -- Dreams of modernity : imagining the consumption of whisky during the golden age of Greek cinema -- "Keep walking" : whisky marketing and the imaginary of "scale making" in advertising -- The social life of whisky in Athens : popular style, night entertainment and bouzoukia with live Greek popular music -- The location of whisky in the North Aegean -- Trajectories of Scotch whisky, realms of localization.
Call Number
JBE 17-351
ISBN
  • 9780857458773
  • 0857458779
LCCN
  • 2012032449
  • 40022472368
OCLC
808008849
Author
Bampilis, Tryfon.
Title
Greek whisky : the localization of a global commodity / by Tryfon Bampilis.
Imprint
New York : Berghahn Books, 2013.
Edition
1st ed.
Type of Content
text
Type of Medium
unmediated
Type of Carrier
volume
Series
Food, nutrition, and culture ; v. 1
Food, nutrition, and culture ; v. 1.
Bibliography
Includes bibliographical references (pages 214-223) and index.
Connect to:
Book review (H-Net)
Other Standard Identifier
40022472368
Research Call Number
JBE 17-351
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