Research Catalog

Title

Putting the public back in public relations : how social media is reinventing the aging business of PR / Brian Solis, Deirdre Breakenridge.

Author

Solis, Brian.

Publication

Upper Saddle River, N.J. : FT Press, ©2009.

Items in the Library & Off-site

Details

Additional Authors

Breakenridge, Deirdre.

Description

xxviii, 314 pages : illustrations; 24 cm

Alternative Title

How social media is reinventing the aging business of PR

Subject

• Public relations
• Social media > Economic aspects
• Online social networks
• World Wide Web 2.0
• Öffentlichkeitsarbeit
• PR
• Sociala nätverk

Note

• Includes index.

Contents

What's wrong with PR? -- PR 2.0 vs. public relations -- PR 2.0 in a Web 2.0 world -- Traditional vs. new journalism -- PR is about relationships -- The language of new PR -- Blogger relations -- Social media releases (SMRs) -- Video news release (VNR) 2.0 -- Corporate blogging -- Technology does not override the social sciences -- Social networks : the online hub for your brand -- Micromedia -- New "marketing" roles -- Community managers and customer service 2.0 -- Socialization of communication and service -- The rules for breaking news -- A new guide to metrics -- PR 2.0 + PR 1.0 = putting the public back in public relations.

Call Number

JBE 17-677

ISBN

• 0137150695
• 9780137150694

LCCN

2008041937

OCLC

258331346

Author

Solis, Brian.

Title

Putting the public back in public relations : how social media is reinventing the aging business of PR / Brian Solis, Deirdre Breakenridge.

Imprint

Upper Saddle River, N.J. : FT Press, ©2009.

Type of Content

text

Type of Medium

unmediated

Type of Carrier

volume

Connect to:

Table of contents

Table of contents

Added Author

Breakenridge, Deirdre.

Research Call Number

JBE 17-677