- Description
- 1 online resource.
- Series Statement
- The food series
- Uniform Title
- Marketing nutrition (Online)
- Alternative Title
- Marketing nutrition (Online)
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Access (note)
- Access restricted to authorized users.
- Source of Description (note)
- Description based on print version record.
- Contents
- Nutrition knowledge that matters -- Classified World War II secrets -- If it sounds good, it tastes good -- Profiling the perfect consumer -- Mental maps that lead to consumer insights -- Targeting nutritional gatekeepers -- The de-marketing of obesity -- Why five-a-day programs often fail -- Winning the biotechnology battle -- Managing consumer reactions to food crises -- Leveraging Food and Drug Administration health claims -- Health claims: when less equals more -- Introducing unfamiliar foods to unfamiliar lands -- Global best practices -- Conclusion: looking backward and speeding forward.
- LCCN
- 2019718658
- OCLC
- ssj0000745421
- Author
Wansink, Brian.
- Title
Marketing nutrition [electronic resource] : soy, functional foods, biotechnology, and obesity / Brian Wansink.
- Imprint
Urbana : University of Illinois Press, 2005.
- Series
The food series
- Bibliography
Includes bibliographical references and index.
- Access
Access restricted to authorized users.
- Note
Description based on print version record.
- Connect to:
- Other Form:
Print version: Marketing nutrition 0252029429 (cloth : alk. paper) (DLC) 2004002526