- Description
- 1 online resource (viii, 228 p.) : ill., maps.
- Uniform Title
- New brand of business (Online)
- Alternative Title
- New brand of business (Online)
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Access (note)
- Access restricted to authorized users.
- Contents
- A new era of business -- An unlikely leader -- What was commercial research? -- Winning over the skeptics -- Barbarians, farmers, and consumers -- Readers as consumers -- Chasing the consumer, protecting the company -- The legacy of commercial research.
- LCCN
- 2008047856
- OCLC
- ssj0000363607
- Author
Ward, Douglas B., 1961-
- Title
A new brand of business [electronic resource] : Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research / Douglas B. Ward.
- Imprint
Philadelphia : Temple University Press, 2010.
- Bibliography
Includes bibliographical references and index.
- Access
Access restricted to authorized users.
- Connect to: