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The Americano dream : how Latinos can achieve success in business and in life

Title: The Americano dream : how Latinos can achieve success in business and in life / Lionel Sosa.
Author: Sosa, Lionel.
Publication: New York : Penguin Group, ©1998.

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Status	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.	Text	Use in library	JBE 17-809	Schwarzman Building - General Research Room 315

Details

Description

xvii, 220 pages : illustrations; 24 cm

Alternative Title

How Latinos can achieve success in business and in life

Subjects

Note

"A Dutton Book."
Includes index.

Contents

Escaping the cultural shackles: Quién eres tú -- The train is moving-are you on board?: Te subes o te quedas? -- The eight Latino business stereotypes: Que no seas uno de ellos -- The twelve traits of successful latinos : Puedes ser como ellos -- The Anglo businessperson: Amigo o enemigo? -- The traps: Ten mucho cuidado -- It's the lack of education, stupid!: Es cuestión de educación -- What you say isn't what you mean : El arte de la communicación -- Networking: Entre amigos -- The Latina woman is the backbone of our culture: La fuerza de nuestra cultura -- Which of my faces should I show?: Cuál de mis caras quiero que vean? -- Doing the deal: Haciendo buen negocio -- Run your business like a business: No es juego -- Marketing your company: Y tú también! -- The right place-the right time-the right generation: Mañana is today.

Call Number

JBE 17-809

ISBN

0525943099
9780525943099

LCCN

97028713

OCLC

37315373

Author

Sosa, Lionel.

Title

The Americano dream : how Latinos can achieve success in business and in life / Lionel Sosa.

Imprint

Type of Content

text

Type of Medium

unmediated

Type of Carrier

volume

Research Call Number

JBE 17-809

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