Research Catalog
The corporate blogging book : absolutely everything you need to know to get it right
- Title
- The corporate blogging book : absolutely everything you need to know to get it right / Debbie Weil ; with a foreword by Bob Lutz.
- Author
- Weil, Debbie.
- Publication
- New York : Portfolio, 2006.
- Supplementary Content
Available Online
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBD 17-325 | Schwarzman Building - General Research Room 315 |
Details
- Description
- xvii, 218 pages : illustrations; 22 cm
- Summary
- "In The Corporate Blogging Book Debbie Weil provides a clear-eyed look at blogging as a marketing communications strategy - what works, what doesn't, and why creating and maintaining a good blog is worth the effort." "Weil demystifies corporate blogging by stripping away the technical jargon and showing you exactly what your customer needs from your blog. She urges managers and executives to confront their fear of blogging. She explains how to avoid legal pitfalls, who should be doing the blogging, and how to keep readers coming back."--Jacket.
- Subjects
- Note
- 其他题名:Absolutely everything you need to know to get it right.
- Bibliography (note)
- Includes bibliographical references (pages 182-183) and index.
- Contents
- Top twenty questions about corporate blogging -- A quick romp through the corporate blogosphere -- Confronting fear of blogging -- A baker's dozen: 12 plus 1 ways to use a corporate blog -- Should the CEO blog? -- The new ROI is ROB (return on blog) -- Top ten tips write an effective business blog -- What you really need to know about blogging tools and technology -- Cheat sheet: making the case for blogging to the boss -- What's next.
- Call Number
- JBD 17-325
- ISBN
- 1591841259
- 9781591841258
- LCCN
- 2006043469
- OCLC
- 65644691
- Author
- Weil, Debbie.
- Title
- The corporate blogging book : absolutely everything you need to know to get it right / Debbie Weil ; with a foreword by Bob Lutz.
- Imprint
- New York : Portfolio, 2006.
- Type of Content
- text
- Type of Medium
- unmediated
- Type of Carrier
- volume
- Bibliography
- Includes bibliographical references (pages 182-183) and index.
- Connect to:
- Other Form:
- Online version: Weil, Debbie. Corporate blogging book. New York : Portfolio, 2006 (OCoLC)607252450
- Research Call Number
- JBD 17-325