Research Catalog

Die Internationalisierung der Bayerischen Motoren Werke AG : vom reinen Exportgeschäft zur Gründung eigener Tochtergesellschaften im Ausland 1945-1981

Title
Die Internationalisierung der Bayerischen Motoren Werke AG : vom reinen Exportgeschäft zur Gründung eigener Tochtergesellschaften im Ausland 1945-1981 / Annika Biss.
Author
Biss, Annika
Publication
Berlin : De Gruyter Oldenbourg, [2017]

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Details

Description
x, 793 pages; 23 cm
Summary
"After 1945, BMW began its steady rise to become a global corporation. Based on source materials and her personal expertise, Annika Biss describes BMW's internationalization strategies and places them in a larger historical context. She thus illuminates BMW's international marketing history, and, in the processes, conducts a case study of BMW's engagement in South Africa"--
Series Statement
Perspektiven ; Band 6
Uniform Title
Perspektiven ; Band 6
Subjects
Genre/Form
  • Case studies.
  • History.
Note
  • "Schriftenreihe des BMW Group Archivs"--Series title page.
Bibliography (note)
  • Includes bibliographical references (pages 770-787) and indexes.
Call Number
ReCAP 17-12700
ISBN
  • 9783110500134
  • 3110500132
LCCN
2017015662
OCLC
982373725
Author
Biss, Annika, author.
Title
Die Internationalisierung der Bayerischen Motoren Werke AG : vom reinen Exportgeschäft zur Gründung eigener Tochtergesellschaften im Ausland 1945-1981 / Annika Biss.
Publisher
Berlin : De Gruyter Oldenbourg, [2017]
Type of Content
text
Type of Medium
unmediated
Type of Carrier
volume
Series
Perspektiven ; Band 6
Perspektiven ; Band 6
Bibliography
Includes bibliographical references (pages 770-787) and indexes.
Research Call Number
ReCAP 17-12700
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