Research Catalog
Twitter revolution : how social media and mobile marketing is changing the way we do business & market online
- Title
- Twitter revolution : how social media and mobile marketing is changing the way we do business & market online / Deborah Micek & Warren Whitlock.
- Author
- Micek, Deborah.
- Publication
- Las Vegas, NV : Xeno Press, ©2008.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBE 17-1272 | Schwarzman Building - General Research Room 315 |
Details
- Additional Authors
- Whitlock, Warren.
- Description
- 257 pages : illustrations; 23 cm
- Summary
- Explains how to use the popular social media network to create profitable business relationships with people around the world.
- Subjects
- Bibliography (note)
- Includes bibliographical references.
- Contents
- Part 1: Twitter guide to understanding Twitter & getting started with the communications revolution -- Why should you care about Twitter? -- What the heck is Twitter?! -- How to get started with Twitter -- Ten steps to attract a flood of followers -- How to be follow worthy -- To tweet or not to tweet -- Part 2: Success on Twitter -- Top 10 reasons companies need to tweet -- 101 ways to tweet -- Twitter success in the "real world" -- The Twitter whale -- Twitter APPS-It's not just about "Twitter" -- Glossary of terms for Twitter -- Speed vs. spelling -- 21 tips to terminating Twitter trolls -- Part 3: Influence & persuasion to position&brand yourself on Twitter & other social networks -- How is Twitter different from traditional marketing? -- Positioning & branding yourself on Twitter -- Marketing yourself on Twitter & connecting with influencers -- When & how to "talk business" on Twitter -- Twetiquette & reputation management -- Attract, connect & convert raving fans -- The seduction of Twitter -- Influencing the influencers & attract your choice client -- Split second connections for PR -- Trend spotting, mobile marketing & smart mobs -- Twitter is like sex -- Part 4: iChapters the Twitter playbook -- The iChapters -- The final chapter-Do NOT read this chapter.
- Call Number
- JBE 17-1272
- ISBN
- 9781934275078
- 1934275077
- OCLC
- 251217359
- Author
- Micek, Deborah.
- Title
- Twitter revolution : how social media and mobile marketing is changing the way we do business & market online / Deborah Micek & Warren Whitlock.
- Imprint
- Las Vegas, NV : Xeno Press, ©2008.
- Type of Content
- text
- Type of Medium
- unmediated
- Type of Carrier
- volume
- Bibliography
- Includes bibliographical references.
- Added Author
- Whitlock, Warren.
- Other Form:
- Online version: Micek, Deborah. Twitter revolution. Las Vegas, NV : Xeno Press, ©2008 (OCoLC)761824986
- Research Call Number
- JBE 17-1272