Research Catalog

Profitable podcasting : grow your business, expand your platform, and build a nation of true fans

Title
Profitable podcasting : grow your business, expand your platform, and build a nation of true fans / Stephen Woessner.
Author
Woessner, Stephen, 1972-
Publication
  • New York : AMACOM/American Management Association, [2018]
  • ©2018

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TextNo restrictions *R-SIBL HF5415.1265 .W64Check with Staff

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Details

Description
xi, 258 pages : illustrations; 24 cm
Summary
Podcasting offers rich opportunities, especially if you do it right. Lays out a precise formula for creating, launching, marketing and monetizing podcasts in any industry.
Alternative Title
Grow your business, expand your platform, and build a nation of true fans
Subjects
Bibliography (note)
  • Includes bibliographical references (page 247) and index.
Contents
Foreword / by Don Yaeger -- Introduction. How a podcast can be your trojan horse of selling -- Chapter 1. Overcome your biggest obstacles to success -- Chapter 2. Take your vitals -- Chapter 3. System overview - your recipe for success -- Chapter 4. Grow your revenue -- Chapter 5. Expand your platform -- Chapter 6. Build your nation of true fans -- Chapter 7. Your Avatar, Dream 50, and my $2 million mistake -- Chapter 8. Stage 1: Strategic planning and production kick-off -- Chapter 9. Stage 2: Guest experience and website groundwork -- Chapter 10. Stage 3: Audio intros, outros, and design -- Chapter 11. Stage 4: Social media, recording software, and first round of guest interviews -- Chapter 12. Stage 5: Final website content and show notes -- Chapter 13. Stage 6: Equipment, software, and editing your interviews -- Chapter 14. Stage 7: Launch strategy: how to reach the top of iTunes -- Chapter 15. How to be an excellent host -- Chapter 16. How to attract sponsorships -- Chapter 18. Getting it all done: recruit rock star unpaid interns -- Epilogue. Don't quit - win the Oscar instead.
Call Number
HF5415.1265
ISBN
  • 9780814438282
  • 0814438288
LCCN
2017010664
OCLC
  • 964383883
  • 964383883
Author
Woessner, Stephen, 1972- author.
Title
Profitable podcasting : grow your business, expand your platform, and build a nation of true fans / Stephen Woessner.
Publisher
New York : AMACOM/American Management Association, [2018]
Copyright Date
©2018
Type of Content
text
Type of Medium
unmediated
Type of Carrier
volume
Bibliography
Includes bibliographical references (page 247) and index.
Other Form:
Online version: Woessner, Stephen, 1972- Profitable podcasting New York : Amacom, [2017] 9780814438299 (DLC) 2017013242
Research Call Number
*R-SIBL HF5415.1265 .W64 Small Business Central
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