Research Catalog

Political marketing in the 2016 U.S. presidential election

Title
Political marketing in the 2016 U.S. presidential election / Jamie Gillies, editor.
Publication
  • Cham, Switzerland : Palgrave Macmillan, [2018]
  • ©2018

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TextUse in library JFD 18-2345Schwarzman Building - Main Reading Room 315

Details

Additional Authors
Gillies, Jamie
Description
xi, 122 pages : illustrations; 22 cm
Series Statement
  • Palgrave studies in political marketing and management
  • Palgrave pivot
Uniform Title
  • Palgrave studies in political marketing and management.
  • Palgrave pivot.
Subjects
Bibliography (note)
  • Includes bibliographical references and index.
Contents
Introduction : the 2016 US Presidential Election / Jamie Gillies -- "Different strokes for different folks" : implications of voter micro-targeting and appeal in the age of Donald Trump / Vincent Raynauld and André Turcotte -- Thinking what he says : market research and the making of Donald Trump's 2016 presidential campaign / Brian Conley -- Trump and the republican brand refresh / Ken Cosgrove -- The 2016 US primaries : parties and candidates in a world of big data / Neil Bendle, Joseph Ryoo and Alina Nastasoiu -- The Clinton campaign : appeals to moderate swing voters through anti-Trump targeted communication / Edward Elder -- "Feel the Bern" : marketing Bernie Sanders and democratic socialism to primary voters / Jamie Gillies -- The US presidential race : advances and insights for political marketing practice / Jamie Gillies.
Call Number
JFD 18-2345
ISBN
  • 9783319593449
  • 3319593447
LCCN
2017943630
OCLC
985081735
Title
Political marketing in the 2016 U.S. presidential election / Jamie Gillies, editor.
Publisher
Cham, Switzerland : Palgrave Macmillan, [2018]
Copyright Date
©2018
Type of Content
text
Type of Medium
unmediated
Type of Carrier
volume
Series
Palgrave studies in political marketing and management
Palgrave pivot
Palgrave studies in political marketing and management.
Palgrave pivot.
Bibliography
Includes bibliographical references and index.
Added Author
Gillies, Jamie, editor.
Research Call Number
JFD 18-2345
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