Research Catalog
Political marketing in the 2016 U.S. presidential election
- Title
- Political marketing in the 2016 U.S. presidential election / Jamie Gillies, editor.
- Publication
- Cham, Switzerland : Palgrave Macmillan, [2018]
- ©2018
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Status | Format | Access | Call Number | Item Location |
---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JFD 18-2345 | Schwarzman Building - Main Reading Room 315 |
Details
- Additional Authors
- Gillies, Jamie
- Description
- xi, 122 pages : illustrations; 22 cm
- Series Statement
- Palgrave studies in political marketing and management
- Palgrave pivot
- Uniform Title
- Palgrave studies in political marketing and management.
- Palgrave pivot.
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- Introduction : the 2016 US Presidential Election / Jamie Gillies -- "Different strokes for different folks" : implications of voter micro-targeting and appeal in the age of Donald Trump / Vincent Raynauld and André Turcotte -- Thinking what he says : market research and the making of Donald Trump's 2016 presidential campaign / Brian Conley -- Trump and the republican brand refresh / Ken Cosgrove -- The 2016 US primaries : parties and candidates in a world of big data / Neil Bendle, Joseph Ryoo and Alina Nastasoiu -- The Clinton campaign : appeals to moderate swing voters through anti-Trump targeted communication / Edward Elder -- "Feel the Bern" : marketing Bernie Sanders and democratic socialism to primary voters / Jamie Gillies -- The US presidential race : advances and insights for political marketing practice / Jamie Gillies.
- Call Number
- JFD 18-2345
- ISBN
- 9783319593449
- 3319593447
- LCCN
- 2017943630
- OCLC
- 985081735
- Title
- Political marketing in the 2016 U.S. presidential election / Jamie Gillies, editor.
- Publisher
- Cham, Switzerland : Palgrave Macmillan, [2018]
- Copyright Date
- ©2018
- Type of Content
- text
- Type of Medium
- unmediated
- Type of Carrier
- volume
- Series
- Palgrave studies in political marketing and managementPalgrave pivotPalgrave studies in political marketing and management.Palgrave pivot.
- Bibliography
- Includes bibliographical references and index.
- Added Author
- Gillies, Jamie, editor.
- Research Call Number
- JFD 18-2345