Research Catalog
Young consumer behaviour : a research companion
- Title
- Young consumer behaviour : a research companion / edited by Ayantunji Gbadamosi.
- Publication
- Milton Park, Abingdon, Oxon ; New York, NY : Routledge, an imprint of the Taylor & Francis Group, 2018.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Stavros Niarchos Foundation Library to submit a request in person. | Text | No restrictions | *R-SIBL HF5415.332.C45 .Y68 | Stavros Niarchos Foundation Library - Yoseloff Business Center - Research Reference |
Details
- Additional Authors
- Gbadamosi, Ayantunji
- Description
- xix, 433 pages : illustrations; 23 cm
- Subjects
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- Introduction and theoretical background -- The changing landscape of young consumer behaviour -- Young consumers as individuals -- Children's consumer perception -- Learning and consumer socialization in children -- Young consumers' motivation and involvement : uses and gratifications perspective -- Exploring personality, identity and self-concept among young consumers -- Attitudes and persuasion in young consumer behaviour -- Young consumers and marketing strategies -- Brand, branding, and brand culture among young consumers -- Pricing, income, and brand symbolism : exploring young consumers¿ understanding of value -- The young ones, shopping and marketing channels : what actually shapes their mind? -- Marketing communications and the young consumer : evidence from a developing country -- Digital marketing and the young consumer -- Services and relationship marketing : perspectives on young consumers -- Segmenting the children's market -- Amplifying the voices of young consumers in food advertising research -- Young consumers in social and cultural contexts -- Reference groups and opinion leadership in children's consumption decisions -- Youth subcultural theory : making space for a new perspective -- Young consumer misbehaviour -- Faith, religion and the young consumer -- Children consumer behaviour in developing countries in the 21st century -- Social marketing and consumerism : perspectives on young consumers -- Social marketing and the protection of the young consumer -- Consumerism and consumer protection : a focus on young consumers -- Index.
- Call Number
- HF5415.332.C45
- ISBN
- 9780415790086
- 0415790085
- 9780415790093
- 0415790093
- 9781315213590 (ebook) (canceled/invalid)
- OCLC
- 1041931287
- Title
- Young consumer behaviour : a research companion / edited by Ayantunji Gbadamosi.
- Publisher
- Milton Park, Abingdon, Oxon ; New York, NY : Routledge, an imprint of the Taylor & Francis Group, 2018.
- Type of Content
- text
- Type of Medium
- unmediated
- Type of Carrier
- volume
- Bibliography
- Includes bibliographical references and index.
- Added Author
- Gbadamosi, Ayantunji, editor.
- Research Call Number
- *R-SIBL HF5415.332.C45 .Y68