Research Catalog

The science of marketing : when to tweet, what to post, how to blog, and other proven strategies

Title
The science of marketing : when to tweet, what to post, how to blog, and other proven strategies / Dan Zarrella.
Author
Zarrella, Dan
Publication
  • Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
  • ©2013

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TextNo restrictions *R-SIBL HF5415.1265 .Z367 2013Check with Staff

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Details

Description
ix, 194 pages : illustrations; 25 cm
Summary
Scientific marketing research delivers proven marketing tactics and tips The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. Many charts.
Subject
  • Internet marketing > Social aspects
  • Social media
  • Business enterprises > Computer network resources
  • Internet marketing
  • Entreprises
  • Marketing
  • Réseaux sociaux en ligne
  • Internet
  • Online-Marketing
  • Social Web
Note
  • Includes index.
Contents
Content. W-books ; Webinars -- Channels. SEO ; Twitter ; Facebook ; Pinterest ; Blogging -- Middle of the funnel (MOFU). E-mail marketing ; Lead generation -- Analytics. Analytics.
Call Number
HF5415.1265
ISBN
  • 9781118138274
  • 1118138279
LCCN
2013000733
OCLC
  • 746837446
  • 746837446
Author
Zarrella, Dan, author.
Title
The science of marketing : when to tweet, what to post, how to blog, and other proven strategies / Dan Zarrella.
Publisher
Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
Copyright Date
©2013
Type of Content
text
Type of Medium
unmediated
Type of Carrier
volume
Other Form:
Online version: Zarrella, Dan. Science of marketing. Hoboken, New Jersey : John Wiley & Sons, Inc., [2013] 9781118225288 (DLC) 2013001509
Research Call Number
*R-SIBL HF5415.1265 .Z367 2013
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