Research Catalog
The cluetrain manifesto
- Title
- The cluetrain manifesto / Rick Levine [and others] ; [commentary by Jake McKee, J.P. Rangaswami, and Dan Gillmor].
- Publication
- New York : Basic Books, a member of the Perseus Books Group, 2009.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Stavros Niarchos Foundation Library to submit a request in person. | Text | No restrictions | *R-SIBL HF5548.32 .C56 2009 | Stavros Niarchos Foundation Library - Yoseloff Business Center - Research Reference |
Details
- Additional Authors
- Levine, Rick.
- Description
- xxi, 298 pages; 25 cm
- Summary
- Ten years after Cluetrain's original publication, too many companies still ignore the idea that markets are really made up of people. In our rapidly changing world, this book's message is more vital than ever. Companies may be wired for business, but they still struggle with how to talk to their customers like human beings. The 10th Anniversary Edition features extensive new commentaries by industry leaders, but the core message of this modern business classic remains intact.
- Subject
- Note
- "With new introduction and chapters by the authors"--Book jacket.
- Includes index.
- Contents
- Foreword / by Thomas Petzinger, Jr. -- The cluetrain manifesto: 95 theses for the people of earth: the web site that started it all -- Introduction -- Introduction to the tenth anniversary edition: the end? of business? as usual? / David Weinberger -- Markets are relationships / Doc Searls -- But how does it taste? / Rick Levine -- Obedient poodles for God and country / Chris Locke -- In defense of optimism / David Weinberger -- Internet apocalypso / Christopher Locke -- The longing / David Weinberger -- Talk is cheap / Rick Levine -- Markets are conversations / Doc Searls and David Weinberger -- The hyperlinked organization / David Weinberger -- EZ answers / Christopher Locke and David Weinberger -- Post-apocalypso / Christopher Locke -- Journalism as a conversation / Dan Gillmor -- How Lego caught the Cluetrain / Jake McKee -- Cluetrain in the cubicle / J.P. Rangaswami.
- Call Number
- HF5548.32
- ISBN
- 9780465018659
- 0465018653
- LCCN
- 2009903733
- OCLC
- 268796388
- Title
- The cluetrain manifesto / Rick Levine [and others] ; [commentary by Jake McKee, J.P. Rangaswami, and Dan Gillmor].
- Imprint
- New York : Basic Books, a member of the Perseus Books Group, 2009.
- Edition
- 10th anniversary ed.
- Type of Content
- text
- Type of Medium
- unmediated
- Type of Carrier
- volume
- Added Author
- Levine, Rick.
- Research Call Number
- *R-SIBL HF5548.32 .C56 2009