Research Catalog

Title

Globalization, gender politics, and the media : from the West to Latin America / Carolina Matos.

Author

Matos, Carolina, 1973-

Publication

Lanham : Lexington Books, [2017]

Items in the Library & Off-site

Details

Description

xiii, 239 pages; 24 cm

Summary

From advertising to television and film, feminist media scholars have examined the changing nature of media representations form the 1990's onwards in comparison to the 1950s in the UK and the US. Many debates focus on the current ambiguity surrounding media representations which are inserted within post-feminist texts that tend to equate female empowerment with choice, individualism and consumerism. This has occurred in a context where there have been some achievements in gender equality worldwide, with women occupying more spaces in the marketplace, business and government. In the last decades, Latin America has been through many changes. Inequality levels have been reduced and political trends have resulted in the election of female politicians throughout the continent, corresponding with a revival of gender politics and feminist movements. At the same time, however, countries like Brazil are still home to gender discrimination and inequality, with high levels of domestic violence towards women, low levels of political representation, a culture of machismo, and the enduring predominance of stereotypical gender representations in the media. Globalization, Gender Politics, and the Media looks at the correlation between gender inequality in society with media representations, situating the case of Brazil and Latin America within the global quest for gender justice. It emphasizes the need to equate material and economic concerns with the examination of the reproduction of values and beliefs on gender through cultural and media outlets. Questions that are asked include, how can the media better contribute to assist in gender development and nation-building? How can online platforms make a difference? What can be done within the mainstream media to advance women's rights? What is understood by the myth of the "Brazilian woman," and how does this connect to other notions of what the "Third World woman" is? Using a triangulation methodology, this book includes a small selection of interviews with experts from international organizations, politicians in Brazil, and bloggers, as well as a sample of media analysis of ads, commercials, posters, campaign material, and feminist blogs to examine the challenges that gender equality faces in this country and the ways in which the media can make a difference.

Subject

• Feminism > Latin America
• Feminism and mass media > Latin America
• Sex role and globalization > Latin America
• Feminism
• Feminism and mass media
• Sex role and globalization
• Latin America

Bibliography (note)

• Includes bibliographical references and index.

Contents

Globalization, Gender, and Development: Setting a Framework for Debate -- Postmodernism, Equality, and Feminism: Current Contemporary Issues -- Gender and the Media: International Representations and Stereotyping -- "Women in the Third World": Contextualizing the Brazilian Women in an Age of Globalization -- The Media, Advertising, and Images of Femininity: A Case Study of Images and Representations in Brazilian Commercials and Magazines -- Feminism, Politics, and Democracy -- Gender Politics, Equality, and New Technologies for Development -- Gender, Development, and Democracy: Future Challenges for an International, Policy-Driven Agenda and Global Framework -- Constructing Avenues for Democratic Change: The Future for Gender Equality in Latin America and Brazil.

Call Number

JFE 19-1773

ISBN

• 9781498512442
• 1498512445

LCCN

• 2016034888
• 40026704576

OCLC

957134479

Author

Matos, Carolina, 1973- author.

Title

Globalization, gender politics, and the media : from the West to Latin America / Carolina Matos.

Publisher

Lanham : Lexington Books, [2017]

Type of Content

text

Type of Medium

unmediated

Type of Carrier

volume

Bibliography

Includes bibliographical references and index.

Other Form:

Online version: Matos, Carolina, 1973- Globalization, gender politics, and the media. Lanham : Lexington Books, [2017] 9781498512459 (DLC) 2016047818

Other Standard Identifier

40026704576

Research Call Number

JFE 19-1773