Research Catalog
Slugfest : inside the epic fifty-year battle between Marvel and DC
- Title
- Slugfest : inside the epic fifty-year battle between Marvel and DC / Reed Tucker.
- Author
- Tucker, Reed
- Publication
- New York, NY : Da Capo Press, 2017.
- ©2017
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JFE 18-9128 | Schwarzman Building - Main Reading Room 315 |
Details
- Description
- xviii, 286 pages; 24 cm
- Summary
- "THEY ARE THE TWO TITANS OF THE COMIC BOOK INDUSTRY--the Coke and Pepsi of superheroes--and for more than 50 years, Marvel and DC have been locked in an epic battle for spandex supremacy. At stake is not just sales, but cultural relevancy and the hearts of millions of fans. Slugfest, the first book to chronicle the history of this epic rivalry into a single, in-depth narrative, is the story of the greatest corporate rivalry never told. Complete with interviews with the major names in the industry, Slugfest reveals the arsenal of schemes the two companies have employed in their attempts to outmaneuver the competition, whether it be stealing ideas, poaching employees, planting spies, or launching price wars. The feud has never completely disappeared, and it simmers on a low boil to this day. With DC and Marvel characters becoming global icons worth billions, if anything, the stakes are higher now than ever before."--Amazon.com.
- Alternative Title
- Inside the epic 50-year battle between Marvel and DC
- Subjects
- Comic books, strips, etc
- Competition
- Comic books, strips, etc > United States > History and criticism
- DC Comics, Inc
- United States
- COMICS & GRAPHIC NOVELS > General
- Comics (Graphic works)
- History
- Marvel Comics Group History
- Competition > United States > Case studies
- DC Comics, Inc History
- Case studies
- Criticism, interpretation, etc
- Marvel Comics Group
- Genre/Form
- Comics (Graphic works)
- Case studies.
- Criticism, interpretation, etc.
- History.
- Bibliography (note)
- Includes bibliographical references (pages 261-276) and index.
- Contents
- 1. DC becomes the industry's eight-hundred-pound gorilla -- 2. Mighty Marvel comes out swinging -- 3. The rivalry catches fire -- 4. DC desperately chases Marvel -- 5. The "devilish competition" pulls off a headline-worthy heist -- 6. The universes collide at last -- 7. DC reboots to take on Marvel -- 8. You will believe a man can fly -- 9. The battle moves to a new arena--the comic shop -- 10. DC's big, bold gamble -- 11. From humongous boom to hideous bust -- 12. The war gets uncivil -- 13. Superhero movies and TV shows take over the world -- 14. The rivalry moves from the comic rack to the corporate boardroom -- Epilogue.
- Call Number
- JFE 18-9128
- ISBN
- 9780306825460
- 0306825465
- LCCN
- 2017288883
- OCLC
- 972386162
- Author
- Tucker, Reed, author.
- Title
- Slugfest : inside the epic fifty-year battle between Marvel and DC / Reed Tucker.
- Publisher
- New York, NY : Da Capo Press, 2017.
- Copyright Date
- ©2017
- Edition
- First edition.
- Type of Content
- text
- Type of Medium
- unmediated
- Type of Carrier
- volume
- Bibliography
- Includes bibliographical references (pages 261-276) and index.
- Note
- Subtitle on cover reads: Inside the epic 50-year battle between Marvel and DC
- Research Call Number
- JFE 18-9128