Research Catalog
Hooked : how to build habit-forming products
- Title
- Hooked : how to build habit-forming products / Nir Eyal with Ryan Hoover.
- Author
- Eyal, Nir
- Publication
- New York, NY ; [Toronto, Ontario] : Portfolio Penguin, 2014.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JFD 18-4500 | Schwarzman Building - Main Reading Room 315 |
Details
- Additional Authors
- Hoover, Ryan
- Description
- 242 pages ; illustrations; 22 cm
- Summary
- "Seventy-nine percent of smartphone owners check their device within fifteen minutes of walking up every morning ... Face it: we're hooked. The technologies we use have turned into compulsions, if not full-fledged addictions ... Although some companies are just waking up to this new reality, others are already cashing in. By mastering habit-forming product design, the companies profiled in this book make their goods indispensible."--Introduction.
- Subject
- Note
- First ISBN from label on dust jacket.
- Bibliography (note)
- Includes bibliographical references (pages 225-242).
- Contents
- The habit zone -- Trigger -- Action -- Variable reward -- Investment -- What are you going to do with this? -- Case study : the Bible app -- Habit testing and where to look for habit-forming opportunities.
- Call Number
- JFD 18-4500
- ISBN
- 9780670069323
- 0670069329
- 9781591847786
- 1591847788
- OCLC
- 1059130399
- Author
- Eyal, Nir, author.
- Title
- Hooked : how to build habit-forming products / Nir Eyal with Ryan Hoover.
- Imprint
- New York, NY ; [Toronto, Ontario] : Portfolio Penguin, 2014.
- Type of Content
- text
- Type of Medium
- unmediated
- Type of Carrier
- volume
- Bibliography
- Includes bibliographical references (pages 225-242).
- Added Author
- Hoover, Ryan, author.
- Research Call Number
- JFD 18-4500