Research Catalog
(Not) getting paid to do what you love : gender, social media, and aspirational work
- Title
- (Not) getting paid to do what you love : gender, social media, and aspirational work / Brooke Erin Duffy.
- Author
- Duffy, Brooke Erin
- Publication
- New Haven ; London : Yale University Press, [2017]
- ©2017
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JFD 19-1572 | Schwarzman Building - Main Reading Room 315 |
Details
- Description
- xii, 308 pages : illustrations; 22 cm
- Summary
- "Profound transformations in our digital society have brought many enterprising women to social media platforms--from blogs to YouTube to Instagram--in hopes of channeling their talents into fulfilling careers. In this eye-opening book, Brooke Erin Duffy draws much-needed attention to the gap between the handful who find lucrative careers and the rest, whose "passion projects" amount to free work for corporate brands. Drawing on interviews and fieldwork, Duffy offers fascinating insights into the work and lives of fashion bloggers, beauty vloggers, and designers. She connects the activities of these women to larger shifts in unpaid and gendered labor, offering a lens through which to understand, anticipate, and critique broader transformations in the creative economy. At a moment when social media offer the rousing assurance that anyone can "make it"--and stand out among freelancers, temps, and gig workers--Duffy asks us all to consider the stakes of not getting paid to do what you love." -- Publisher's description
- Subject
- 2000-2099
- Online social networks > Economic aspects
- Vocational interests > Economic aspects > Sex differences
- Blogs > Economic aspects
- Fashion > Blogs > Economic aspects
- Fashion > Blogs > Social aspects
- Fashion merchandising > Computer network resources > Social aspects
- Social media > Economic aspects
- Women in the mass media industry
- Social sciences in mass media
- Feminist theory
- Businesswomen
- Businesswomen > History > 21st century
- Businesswomen > Attitudes
- Women > Economic aspects > United States > 21st century
- Feminism > Economic aspects
- BUSINESS & ECONOMICS / E-Commerce / Internet Marketing
- BUSINESS & ECONOMICS / Labor
- COMPUTERS / Web / Blogging
- SOCIAL SCIENCE / Media Studies
- SOCIAL SCIENCE / Popular Culture
- Women > Economic aspects
- United States
- Genre/Form
- History.
- Bibliography (note)
- Includes bibliographical references (pages 261-292) and index.
- Contents
- Entrepreneurial wishes and career dreams -- The aspirational ethos : gender, consumerism, and labor -- (Not) just for the fun of it : the labor of social media production -- Branding the authentic self : the commercial appeal of "being real" -- "And now, a word from our sponsor" : attracting advertisers, building brands, leveraging (free) labor -- The "Instagram filter" : dispelling the myths of entrepreneurial glamour -- Aspirational labor's (in)visibility -- Epilogue: The aspirational labour of an academic.
- Call Number
- JFD 19-1572
- ISBN
- 0300218176
- 9780300218176
- LCCN
- 2016961763
- OCLC
- 961308402
- Author
- Duffy, Brooke Erin, author.
- Title
- (Not) getting paid to do what you love : gender, social media, and aspirational work / Brooke Erin Duffy.
- Publisher
- New Haven ; London : Yale University Press, [2017]
- Copyright Date
- ©2017
- Type of Content
- text
- Type of Medium
- unmediated
- Type of Carrier
- volume
- Bibliography
- Includes bibliographical references (pages 261-292) and index.
- Local Note
- AUTH: CORNELL. CRITIQUES SYSTEM OF WOMEN BLOGGERS, ETC. WHO WORK WITHOUT PAY FOR CORPORATIONS.
- Chronological Term
- 2000-2099
- Research Call Number
- JFD 19-1572