Research Catalog

Guerrilla marketing : counterinsurgency and capitalism in Colombia

Title
Guerrilla marketing : counterinsurgency and capitalism in Colombia / Alexander L. Fattal.
Author
Fattal, Alexander L.
Publication
  • Chicago ; London : The University of Chicago Press, 2018.
  • ©2018

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StatusFormatAccessCall NumberItem Location
Book/TextUse in library JFE 19-1519Schwarzman Building - Main Reading Room 315

Details

Description
xiii, 310 pages : illustrations; 23 cm.
Summary
"This work looks into the Colombian government's efforts to demobilize rebel FARC fighters and transform them into the entrepreneurial subjects and consumer citizens. Anthropologist Alexander Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged in Colombia."--Supplied by publisher.
Series Statement
Chicago studies in practices of meaning
Uniform Title
Chicago studies in practices of meaning.
Subject
  • Fuerzas Armadas Revolucionarias de Colombia
  • Since 1974
  • Propaganda > Colombia
  • Counterinsurgency > Colombia
  • Mass media and peace > Colombia
  • Mass media and war > Colombia
  • Insurgency > Colombia
  • Counterinsurgency
  • Insurgency
  • Mass media and peace
  • Mass media and war
  • Politics and government
  • Propaganda
  • Colombia > Politics and government > 1974-
  • Colombia
Bibliography (note)
  • Includes bibliographical references and index.
Contents
Introduction: guerrilla marketing -- An archaeology of media spectacle, 1974-2008 -- Operation Christmas -- Operation Genuine -- The good life deferred and risks of remobilization -- Conclusion: the Colombian model -- Epilogue: Target Intimacy.
Call Number
JFE 19-1519
ISBN
  • 9780226590509
  • 022659050X
  • 9780226590646
  • 022659064X
LCCN
  • 2018019138
  • 40028805677
OCLC
1035215907
Author
Fattal, Alexander L., author.
Title
Guerrilla marketing : counterinsurgency and capitalism in Colombia / Alexander L. Fattal.
Publisher
Chicago ; London : The University of Chicago Press, 2018.
Copyright Date
©2018
Type of Content
text
Type of Medium
unmediated
Type of Carrier
volume
Series
Chicago studies in practices of meaning
Chicago studies in practices of meaning.
Bibliography
Includes bibliographical references and index.
Chronological Term
Since 1974
Other Standard Identifier
40028805677
Research Call Number
JFE 19-1519
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