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The triumph of William McKinley : why the election of 1896 still matters

Title
The triumph of William McKinley : why the election of 1896 still matters / Karl Rove.
Author
Rove, Karl
Publication
New York : Simon & Schuster, 2015.

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TextUse in library IBM 16-1713Schwarzman Building - Milstein Division Room 121

Details

Description
x, 482 pages : illustrations; 24 cm
Summary
  • Examines "President William McKinley, whose 1896 campaign ended a bitter period of political gridlock and reformed and modernized his party, thereby creating a governing majority that dominated American politics for the next thirty-six years"--Amazon.com.
  • President William McKinley's 1896 campaign ended a bitter period of political gridlock and reformed and modernized his party; the result was a governing majority that dominated American politics for the next thirty-six years. Rove shows how McKinley's strategies offer important lessons for both political parties today.
  • "[From] Karl Rove comes a fresh look at President William McKinley, whose 1896 campaign ended a bitter period of political gridlock and reformed and modernized his party, thereby creating a governing majority that dominated American politics for the next thirty-six years. The 1896 political environment resembles that of today: A rapidly changing electorate affected by a growing immigrant population, an uncertain economy disrupted by new technologies, growing income inequality, and contentious issues the two parties could not resolve. McKinley found ways to address these challenges and win, which is why his campaign is so relevant to our politics now. McKinley, a Civil War hero who preferred 'The Major' above any other title he was given, changed the arc of American history by running the first truly modern presidential campaign. Knowing his party could only win if it grew beyond its base, he reached out to diverse ethnic groups, including openly seeking the endorsement of Catholic leaders and advocating for black voting rights. Running on the slogan 'The People Against the Bosses, ' McKinley also took on the machine men who dominated his own party. He deployed campaign tactics still used today, including targeting voters with the best available technology. Above all, he offered bold, controversial answers to the nation's most pressing challenge--how to make a new, more global economy work for every American--and although this split his own party, he won the White House by sticking to his principles, defeating a charismatic champion of economic populism, William Jennings Bryan. The 1896 election is a compelling drama in its own right, but McKinleys strategies offer important lessons for both political parties today."--Publisher website.
Subjects
Genre/Form
Biographies.
Bibliography (note)
  • Includes bibliographical references (pages 441-450) and index.
Contents
Sense of duty -- Early beginnings -- Political apprenticeship -- Rise and fall -- Three steps closer, one step back -- Resurrection -- The Major's war plan -- Audacious first strike -- The people against the bosses -- Democrats fall apart -- Maneuvering -- The battles begin -- McKinley gains traction -- High stakes in Springfield -- Last-minute attacks before St. Louis -- Battle for an idea -- Credentials and currency fights -- GOP Convention -- Republicans' shaky start -- The silver edge -- The logic of the situation -- Cross of gold -- Change course or fail -- Three revolts -- The front-porch campaign -- Message for the workingman -- Closing arguments -- Coercion and farm prices -- McKinley's triumph.
Call Number
IBM 16-1713
ISBN
  • 9781476752952
  • 1476752958
  • 9781476752969
  • 1476752966
LCCN
2015032290
OCLC
919068318
Author
Rove, Karl, author.
Title
The triumph of William McKinley : why the election of 1896 still matters / Karl Rove.
Publisher
New York : Simon & Schuster, 2015.
Type of Content
text
Type of Medium
unmediated
Type of Carrier
volume
Bibliography
Includes bibliographical references (pages 441-450) and index.
Chronological Term
1893-1897
Research Call Number
IBM 16-1713
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