Research Catalog

Rube tube : CBS and rural comedy in the sixties

Title
Rube tube : CBS and rural comedy in the sixties / Sara K. Eskridge.
Author
Eskridge, Sara K.
Publication
  • Columbia : University of Missouri Press, 2018.
  • ©2018

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StatusFormatAccessCall NumberItem Location
TextUse in library MWGT 19-529Performing Arts Research Collections - Theatre

Details

Description
xii, 242 pages : illustrations; 24 cm
Summary
"Historian Sara Eskridge examines television's rural comedy boom in the 1960s and the political, social, and economic factors that made these shows a perfect fit for CBS. The network, nicknamed the Communist Broadcasting System during the Red Scare of the 1940s, saw its image hurt again in the 1950s with the quiz show scandals and a campaign against violence in westerns. When a rival network introduced rural-themed programs to cater to the growing southern market, CBS latched onto the trend and soon reestablished itself as the Country Broadcasting System. Its rural comedies dominated the ratings throughout the decade, attracting viewers from all parts of the country. With fascinating discussions of The Andy Griffith Show, The Beverly Hillbillies, Petticoat Junction, and other shows, Eskridge reveals how the southern image was used to both entertain and reassure Americans in the turbulent 1960s"--
Subjects
Genre/Form
  • Criticism, interpretation, etc.
  • History.
Bibliography (note)
  • Includes bibliographical references (pages 221-235) and index.
Call Number
MWGT 19-529
ISBN
  • 9780826221650
  • 0826221653
LCCN
2018027964
OCLC
1030341390
Author
Eskridge, Sara K., author.
Title
Rube tube : CBS and rural comedy in the sixties / Sara K. Eskridge.
Publisher
Columbia : University of Missouri Press, 2018.
Copyright Date
©2018
Type of Content
text
Type of Medium
unmediated
Type of Carrier
volume
Bibliography
Includes bibliographical references (pages 221-235) and index.
Chronological Term
1900-1999
Other Form:
Online version: Eskridge, Sara K. Rube tube. Columbia : University of Missouri, 2018 9780826274175 (DLC) 2018036544
Research Call Number
MWGT 19-529
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