Research Catalog

Buying happiness : the emergence of consumer consciousness in English Canada

Title
Buying happiness : the emergence of consumer consciousness in English Canada / Bettina Liverant.
Author
Liverant, Bettina, 1958-
Publication
  • Vancouver ; Toronto : UBC Press, [2018]
  • ©2018

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StatusFormatAccessCall NumberItem Location
TextUse in library JFE 19-238Schwarzman Building - Main Reading Room 315

Details

Description
xi, 291 pages : illustrations; 24 cm
Summary
"The idea of Canada as a consumer society was largely absent before 1890 but familiar by the mid-1960s. This change required more than rising incomes and greater impulses to buy; it involved the creation of new concepts. Buying Happiness explores the ways that key public thinkers represented, conceptualized, and institutionalized new ideas about consumption. Liverant's fresh approach connects the emergence and diffusion of these ideas with changes in political processes and social policy. As the figure of "the consumer" moved from the margins to the centre of social, cultural, and political analysis, the values and concepts associated with consumerism were woven into the Canadian social imagination."--
Subject
  • 1900-1999
  • Consumption (Economics) > Canada > History > 20th century
  • Consumers > Canada > History > 20th century
  • BUSINESS & ECONOMICS / Economic History
  • Economic history
  • Consumers
  • Consumption (Economics)
  • Canada > Economic conditions > 20th century
  • Canada
Genre/Form
History.
Bibliography (note)
  • Includes bibliographical references and index.
Additional Formats (note)
  • Issued also in electronic format.
Contents
The meaning is in the spending -- The promise of a more abundant life -- Culturing Canadian patriotism -- Moralizing the economy -- Charting the contours of modern society -- Regulating the consumer -- Buying happiness -- Academic encounters.
Call Number
JFE 19-238
ISBN
  • 9780774835138
  • 0774835133
  • 9780774835145
  • 0774835141
LCCN
2018419596
OCLC
1035250096
Author
Liverant, Bettina, 1958- author.
Title
Buying happiness : the emergence of consumer consciousness in English Canada / Bettina Liverant.
Publisher
Vancouver ; Toronto : UBC Press, [2018]
Copyright Date
©2018
Type of Content
text
Type of Medium
unmediated
Type of Carrier
volume
Bibliography
Includes bibliographical references and index.
Additional Formats
Issued also in electronic format.
Local Note
AUTH: UNIVERSITY OF CALGARY.
Chronological Term
1900-1999
Other Form:
Liverant, Bettina, 1958-, author. Buying happiness.: Vancouver ; Toronto : UBC Press, 2018. (CaOONL)20189008563
Research Call Number
JFE 19-238
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