Research Catalog
Sport teams, fans, and Twitter : the influence of social media on relationships and branding
- Title
- Sport teams, fans, and Twitter : the influence of social media on relationships and branding / Brandi Watkins.
- Author
- Watkins, Brandi
- Publication
- Lanham, Maryland : Lexington Books, [2019]
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JFE 19-2136 | Schwarzman Building - Main Reading Room 315 |
Details
- Description
- v, 141 pages : illustrations; 24 cm.
- Summary
- "This book draws on interdisciplinary research and mixed methods to investigate the extent to which Twitter is a useful tool for enhancing the relationship between sport teams and fans"--
- Series Statement
- Integrated marketing communication
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- Twitter for relationship building -- The fan-team relationship -- Getting social -- Online fan engagement & fan-team relationships -- Content strategies & relationship marketing -- Brand personality -- Connecting with athletes -- Dialogue -- Recommendations.
- Call Number
- JFE 19-2136
- ISBN
- 9781498540056
- 1498540058
- 9781498540070
- 1498540074
- LCCN
- 2018032693
- OCLC
- 1076424772
- Author
- Watkins, Brandi, author.
- Title
- Sport teams, fans, and Twitter : the influence of social media on relationships and branding / Brandi Watkins.
- Publisher
- Lanham, Maryland : Lexington Books, [2019]
- Type of Content
- text
- Type of Medium
- unmediated
- Type of Carrier
- volume
- Series
- Integrated marketing communication
- Bibliography
- Includes bibliographical references and index.
- Other Form:
- Online version: Watkins, Brandi. Sport teams, fans, and Twitter. Lanham, Maryland : Lexington Books, [2019] 9781498540063 (DLC) 2018056370 (OCoLC)1076418537
- Research Call Number
- JFE 19-2136