Research Catalog
Learning to sell sex(ism) : advertising students and gender
- Title
- Learning to sell sex(ism) : advertising students and gender / Aileen O'Driscoll.
- Author
- O'Driscoll, Aileen
- Publication
- Cham, Switzerland : Palgrave Macmillan, [2019]
- ©2019
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JFD 19-1994 | Schwarzman Building - Main Reading Room 315 |
Details
- Description
- x, 215 pages; 21 cm
- Summary
- This book presents the first in-depth exploration into the gendered attitudes and worldviews of advertising students. Offering a significant contribution to other cultural sociological works concerning the cultural and creative industries, Leaning to Sell Sex(ism) adds further weight to the argument that it is imperative that we look closely at the people who create media texts in order to better account for and challenge sexist media content. In this study, such media creators are the advertising industry's next generation of practitioners and creatives. Involving a mix of in-depth questionnaires, qualitative surveys, interviews with students, observational data, as well as an examination of the components comprising advertising modules, O'Driscoll documents the dominant gendered discourses articulated by advertising students and offers an opportunity for the advertising educational sector to reflect on how it might play its part in reducing stereotypical and sexist content emanating from the industry--back cover.
- Alternative Title
- Learning to sell sex
- Learning to sell sexism
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- 1. Introduction -- 2. Gendered advertising : from text to industry to classroom -- 3. We're just different (but equal) : unpacking students' gendered views -- 4. The reverse stereotype and the double standard : expressions of concern about advertising's treatment of men -- 5. The Catch-22 of advertising practice (and other deflections) : perceived challenges to creating less sexist content -- 6. Conclusions and reflections.
- Call Number
- JFD 19-1994
- ISBN
- 9783319942797
- 3319942794
- LCCN
- 2018958771
- OCLC
- 1086268395
- Author
- O'Driscoll, Aileen, author.
- Title
- Learning to sell sex(ism) : advertising students and gender / Aileen O'Driscoll.
- Publisher
- Cham, Switzerland : Palgrave Macmillan, [2019]
- Copyright Date
- ©2019
- Type of Content
- text
- Type of Medium
- unmediated
- Type of Carrier
- volume
- Bibliography
- Includes bibliographical references and index.
- Research Call Number
- JFD 19-1994