- Description
- 1 online resource.
- Summary
- "The Color Line and the Assembly Line tells a new story of the impact of mass production on society. Global corporations based originally in the United States have played a part in making gender and race everywhere. Focusing on Ford Motor Company's rise to become the largest, richest, and most influential corporation in the world, The Color Line and the Assembly Line takes on the traditional story of Fordism. Contrary to popular thought, the assembly line was perfectly compatible with all manner of racial practice in the United States, Brazil, and South Africa. Each country's distinct racial hierarchies in the 1920s and 1930s informed Ford's often divisive labor processes. Confirming racism as an essential component in the creation of global capitalism, Elizabeth Esch also adds an important new lesson showing how local patterns gave capitalism its distinctive features"--Provided by publisher.
- Series Statement
- American crossroads
- Uniform Title
- Color line and the assembly line (Online)
- Alternative Title
- Color line and the assembly line (Online)
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Access (note)
- Access restricted to authorized users.
- Source of Description (note)
- Description based on print version record and CIP data provided by publisher.
- Contents
- Introduction : the color line and the assembly line -- Ford goes to the world, the world comes to Ford -- From the melting pot to the boiling pot : fascism and the factory-state at the River Rouge plant in the 1920s -- Out of the melting pot and into the fire : African Americans and the uneven Ford empire at home -- Breeding rubber, breeding workers : from Fordlandia to Bel Terra -- 'Work in the factory itself' : Fordism, South Africanism and poor white reform -- Conclusion : from the one best way to the way forward to one Ford : still uneven, still unequal.
- ISBN
- 9780520960886 (epub)
- LCCN
- 2017043314
- OCLC
- ssj0001971453
- Author
Esch, Elizabeth D.
- Title
The color line and the assembly line [electronic resource] : managing race in the Ford empire / Elizabeth D. Esch.
- Imprint
Oakland, California : University of California Press, [2018]
- Series
American crossroads
- Bibliography
Includes bibliographical references and index.
- Access
Access restricted to authorized users.
- Note
Description based on print version record and CIP data provided by publisher.
- Connect to:
- Other Form:
Print version: Esch, Elizabeth D., author. Color line and the assembly line Oakland, California : University of California Press, [2018] 9780520285378 (DLC) 2017039784