- Description
- 1 online resource.
- Summary
- "How and why are U.S. transnational corporations investing in the lives, educations, and futures of poor, racialized girls and women in the Global South? Is it a solution to ending poverty? Or is it a pursuit of economic growth and corporate profit? Drawing on more than a decade of research in the United States and Brazil, this book focuses on how the philanthropic, social responsibility, and business practices of various corporations use a logic of development that positions girls and women as instruments of poverty alleviation and new frontiers for capitalist accumulation. Using the Girl Effect, the philanthropic brand of Nike, Inc., as a central case study, the book examines how these corporations seek to address the problems of gendered poverty and inequality, yet do so using an instrumental logic that shifts the burden of development onto girls and women without transforming the structural conditions that produce poverty. These practices, in turn, enable corporations to expand their legitimacy, authority, and reach while sidestepping contradictions in their business practices that often exacerbate conditions of vulnerability for girls and women. With a keen eye towards justice, author Kathryn Moeller concludes that these corporatized development practices de-politicize girls' and women's demands for fair labor practices and a just global economy."--Provided by publisher.
- Uniform Title
- Gender effect (Online)
- Alternative Title
- Gender effect (Online)
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Access (note)
- Access restricted to authorized users.
- Source of Description (note)
- Description based on print version record and CIP data provided by publisher.
- Contents
- Introduction : corporatized development -- The Girl Effect as apparatus -- The historical rise of the girl effect -- The spectacle of empowering girls and women -- Searching for third world potential -- Proving the girl effect -- Negotiating corporatized development -- Conclusion : accelerating and freeing the girl effect.
- LCCN
- 2017033180
- OCLC
- ssj0001935111
- Author
Moeller, Kathryn.
- Title
The gender effect [electronic resource] : capitalism, feminism, and the corporate politics of development / Kathryn Moeller.
- Imprint
Oakland, California : University of California Press, [2018]
- Bibliography
Includes bibliographical references and index.
- Access
Access restricted to authorized users.
- Note
Description based on print version record and CIP data provided by publisher.
- Connect to:
- Other Form:
Print version: Moeller, Kathryn, author. Girl Effect Oakland, California : University of California Press, [2018] 9780520286382 (DLC) 2017027256