Research Catalog
Heineken in Africa : a multinational unleashed
- Title
- Heineken in Africa : a multinational unleashed / Olivier van Beemen.
- Author
- Beemen, Olivier van, 1979-
- Publication
- London : Hurst & Company, 2019.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person. | Text | Use in library | Sc D 19-269 | Schomburg Center - Research & Reference |
Details
- Description
- xvi, 307 pages : color illustrations; 25 cm
- Uniform Title
- Heineken in Afrika. English
- Alternative Title
- Heineken in Afrika.
- Subjects
- Bibliography (note)
- Includes bibliographical references and index.
- Language (note)
- Translated from the Dutch.
- Contents
- Ethiopia: Turbulent beer paradise -- History: The conquest of Africa -- Nigeria: Integration, in every possible way -- Sales and marketing: African beer wars -- Sierra Leone: The mysterious godfather -- Impact: Artistic arithmetic -- South Africa: The fight for power in the townships -- Corporate social responsibility: Alcohol and charity -- Burundi: Dictators come and go, Heineken stays -- Working for Heineken: Those women were raped -- Congo: If you can make it there, you can make it anywhere -- Conflict zones: War, tyranny and business ethics -- Rwanda: Brewing beer for mass killers -- What about Heineken? Responses and strategy -- Mozambique: Tax breaks for propaganda -- Postscript: An island of perfection in a sea of misery -- Epilogue: The boss and the promotion girl.
- Call Number
- Sc D 19-269
- ISBN
- 9781849049023
- 1849049025
- OCLC
- 1064970965
- Author
- Beemen, Olivier van, 1979- author.
- Title
- Heineken in Africa : a multinational unleashed / Olivier van Beemen.
- Publisher
- London : Hurst & Company, 2019.
- Type of Content
- text
- Type of Medium
- unmediated
- Type of Carrier
- volume
- Bibliography
- Includes bibliographical references and index.
- Language
- Translated from the Dutch.
- Research Call Number
- Sc D 19-269