Research Catalog
The invisible brand : marketing in the age of automation, big data, and machine learning
- Title
- The invisible brand : marketing in the age of automation, big data, and machine learning / William Ammerman.
- Author
- Ammerman, William, 1967-
- Publication
- New York : McGraw-Hill, [2019]
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Status | Format | Access | Call Number | Item Location |
---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JFE 19-9906 | Schwarzman Building - Main Reading Room 315 |
Details
- Description
- xiv, 298 pages : illustrations; 24 cm
- Summary
- "Marketers are harnessing the enormous power of AI to drive unprecedented results. The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns, all in real time. What's next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact. The Invisible Brand provides an in-depth exploration of the risks and rewards of this epochal shift, while delivering the information and insight you need to stay ahead of the game. Renowned technologist William Ammerman draws from his decades of experience at the forefront of digital marketing to provide a roadmap to our data-driven future. You'll learn how data and AI will forge a new level of persuasiveness and influence for reshaping consumers' buying decisions. You'll understand the technology behind these changes and see how it is already at work in digital assistants, recommendation engines and digital advertising. And you'll find unmatched insight into how to harness the power of artificial intelligence for maximum results. As we enter the age of mass customization of messaging, power and influence will go to those who know the consumer best. Whether you are a marketing executive or concerned citizen, The Invisible Brand provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposal--and capitalizing on it with AI"--
- "A roadmap to harnessing the power of artificial intelligence for maximum marketing results-from a nationally recognized thought leader"--
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- The invisible brand takes over -- The roots of the invisible brand in digital advertising -- Persuasion equations -- Infinite data from smarter things -- Beyond the Turing test -- Marketing with psychotechnology -- Nature versus nurture versus neural networks -- The algorithmic economy -- Privacy, propaganda, and politics -- The god algorithm.
- Call Number
- JFE 19-9906
- ISBN
- 9781260441253
- 1260441253
- LCCN
- 2019010692
- OCLC
- 1057635232
- Author
- Ammerman, William, 1967- author.
- Title
- The invisible brand : marketing in the age of automation, big data, and machine learning / William Ammerman.
- Publisher
- New York : McGraw-Hill, [2019]
- Type of Content
- text
- Type of Medium
- unmediated
- Type of Carrier
- volume
- Bibliography
- Includes bibliographical references and index.
- Other Form:
- Online version: Ammerman, William, 1967- author. Invisible brand New York : McGraw-Hill Education, [2019] 9781260441260 (DLC) 2019013521
- Research Call Number
- JFE 19-9906