Research Catalog
Advertising, gender and society : a psychological perspective
- Title
- Advertising, gender and society : a psychological perspective / Magdalena Zawisza-Riley.
- Author
- Zawisza, Magdalena J.
- Publication
- Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2019.
- ©2019
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JFE 19-11298 | Schwarzman Building - Main Reading Room 315 |
Details
- Description
- xvii, 211 pages : illustrations (black and white); 24 cm
- Summary
- "Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 Advertising Standards Authority rules. Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising. Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making." --
- Subjects
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- Part I: Advertising, gender and society. Advertising, culture and society -- The concepts of gender, sex and culture -- Portrayal of gender in advertising -- The effects of gendered ads on audiences -- Part 2: Gender, sex and advertising effectiveness. The effectiveness of gendered ads -- Psychographic gender as a predictor of the effectiveness of gendered ads -- Sex, gender and processing gendered advertising content -- Part 3: Recommendations for the audience, marketers and policy makers. How can audiences protect themselvs? -- How could marketers help themselves and others? -- What (more) could policy makers do?.
- Call Number
- JFE 19-11298
- ISBN
- 9781138307360
- 113830736X
- 9781138501379
- 1138501379
- 9781351386098 (canceled/invalid)
- 9781351386104 (canceled/invalid)
- 9781351386081 (canceled/invalid)
- 9781315144306 (canceled/invalid)
- LCCN
- 2019007722
- OCLC
- 1086332531
- Author
- Zawisza, Magdalena J., author.
- Title
- Advertising, gender and society : a psychological perspective / Magdalena Zawisza-Riley.
- Publisher
- Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2019.
- Copyright Date
- ©2019
- Type of Content
- text
- Type of Medium
- unmediated
- Type of Carrier
- volume
- Bibliography
- Includes bibliographical references and index.
- Other Form:
- Online version: Zawisza-Riley, Magdalena, 1978- author. Advertising, gender and society Abingdon, Oxon ; New York, NY : Routledge, 2019 9781315144306 (DLC) 2019010413
- Research Call Number
- JFE 19-11298