Research Catalog

Advancing the common good : strategies for business, governments, and nonprofits

Title
Advancing the common good : strategies for business, governments, and nonprofits / Philip Kotler.
Author
Kotler, Philip
Publication
Santa Barbara, California : Praeger, [2019]

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StatusFormatAccessCall NumberItem Location
TextUse in library JFE 19-10143Schwarzman Building - Main Reading Room 315

Details

Description
xv, 176 pages; 25 cm
Subjects
Bibliography (note)
  • Includes bibliographical references and index.
Contents
Defining the common good -- Assessing the impact of proposed actions on human happiness and well-being -- Protecting and enhancing public goods -- Identifying today's major social problems -- Activists, reformers and social movements -- Key tools for advancing the common good -- What can businesses do to advance the common good? -- What can government do to advance the common good? -- What can nonprofit organizations do to advance the common good?
Call Number
JFE 19-10143
ISBN
  • 9781440872440
  • 1440872449
LCCN
2019014083
OCLC
1096534325
Author
Kotler, Philip, author.
Title
Advancing the common good : strategies for business, governments, and nonprofits / Philip Kotler.
Publisher
Santa Barbara, California : Praeger, [2019]
Type of Content
text
Type of Medium
unmediated
Type of Carrier
volume
Bibliography
Includes bibliographical references and index.
Other Form:
Online version: Kotler, Philip, author. Advancing the common good Santa Barbara, California : Praeger, [2019] 9781440872457 (DLC) 2019017541
Research Call Number
JFE 19-10143
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