Research Catalog
Urban events, place branding and promotion : place event marketing
- Title
- Urban events, place branding and promotion : place event marketing / edited by Waldemar Cudny.
- Publication
- Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2020.
- ©2020
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JFE 20-589 | Schwarzman Building - Main Reading Room 315 |
Details
- Additional Authors
- Cudny, Waldemar
- Description
- xii, 205 pages : illustrations; 25 cm.
- Summary
- "Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events. With a focus on urban locations, this book defines the scope and concept of place event marketing. It demonstrates that different kinds of events, for leisure and business, can be used to successfully develop, promote, and brand different types of places. Individual chapters written by a variety of leading academics explore how various public and non-governmental institutions that deal with promotion and marketing communications of places can implement event marketing activities, and how such institutions organize, co-organize and sponsor different events. The effects of event marketing activities on urban place promotion and branding are thoroughly explored through a variety of international empirical case studies. This will be of great interest to upper-level students and researchers in Events Marketing and Management, Tourism and the broader field of Urban Geography. The concluding chapter also proposes future research directions"--
- Series Statement
- Routledge contemporary perspectives on urban growth, innovation, and change
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Call Number
- JFE 20-589
- ISBN
- 9781138354395
- 1138354392
- 9780429424847 (canceled/invalid)
- 9780429756214 (canceled/invalid)
- 9780429756221 (canceled/invalid)
- 9780429756207 (canceled/invalid)
- LCCN
- 2019028102
- OCLC
- 1109404447
- Title
- Urban events, place branding and promotion : place event marketing / edited by Waldemar Cudny.
- Publisher
- Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2020.
- Copyright Date
- ©2020
- Type of Content
- text
- Type of Medium
- unmediated
- Type of Carrier
- volume
- Series
- Routledge contemporary perspectives on urban growth, innovation, and change
- Bibliography
- Includes bibliographical references and index.
- Added Author
- Cudny, Waldemar, editor.
- Other Form:
- Online version: Urban events, place branding and promotion Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2019. 9780429424847 (DLC) 2019028103
- Research Call Number
- JFE 20-589