Research Catalog

Because internet : understanding the new rules of language

Title
Because internet : understanding the new rules of language / Gretchen McCulloch.
Author
McCulloch, Gretchen
Publication
New York, NY : Riverhead Books, 2019.

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TextUse in library JFE 20-3922Schwarzman Building - Main Reading Room 315

Details

Description
326 pages : illustrations; 24 cm
Summary
  • "A linguistically informed look at how our digital world is transforming the English language. Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Internet conversations are structured by the shape of our apps and platforms, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities spread new slang and jargon with dizzying speed. What's more, social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real time. Even the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. She explains how your first social internet experience influences whether you prefer "LOL" or "lol," why s̃parkly tildes ̃succeeded where centuries of proposals for irony punctuation had failed, what emoji have in common with physical gestures, and how the artfully disarrayed language of animal memes like lolcats and doggo made them more likely to spread. Because Internet is essential reading for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are"--Provided by publisher.
  • Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Linguistically inventive online communities spread new slang and jargon with dizzying speed. Social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real time. McCulloch explores the deep forces that shape human language and influence the way we communicate with one another--Adapted from jacket.
Alternative Title
Understanding the new rules of language
Subject
  • 2000-2099
  • Language and the Internet
  • English language > 21st century
  • Social media > Semiotics
  • SOCIAL SCIENCE / Popular Culture
  • BUSINESS & ECONOMICS / Business Communication / General
  • LANGUAGE ARTS & DISCIPLINES / Linguistics / General
  • English language
Bibliography (note)
  • Includes bibliographical references (pages 278-316) and index.
Contents
Informal writing -- Language and society -- Internet people -- Typographical tone of voice -- Emoji and other internet gestures -- How conversations change -- Memes and internet culture -- A new metaphor.
Call Number
JFE 20-3922
ISBN
  • 9780735210936
  • 0735210934
  • 9780735210950 (canceled/invalid)
LCCN
2018038232
OCLC
1088599449
Author
McCulloch, Gretchen, author. Author
Title
Because internet : understanding the new rules of language / Gretchen McCulloch.
Publisher
New York, NY : Riverhead Books, 2019.
Type of Content
text
Type of Medium
unmediated
Type of Carrier
volume
Creator/Contributor Characteristics
Gender group: Women
Nationality/regional group: Quebeckers
Nationality/regional group: Canadians
Occupational/field of activity group: Linguists
Bibliography
Includes bibliographical references (pages 278-316) and index.
Local Note
EXAMINES HOW THE INTERNET IS CHANGING THE ENGLISH LANGUAGE, WHY THAT'S GOOD & WHAT IT SAYS ABOUT US.
Chronological Term
2000-2099
Other Form:
Online version: McCulloch, Gretchen, author. Because internet New York, NY : Riverhead Books, 2019 9780735210950 (DLC) 2019009439
Research Call Number
JFE 20-3922
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