Research Catalog
Evangelicals incorporated : books and the business of religion in America
- Title
- Evangelicals incorporated : books and the business of religion in America / Daniel Vaca.
- Author
- Vaca, Daniel, 1980-
- Publication
- Cambridge, Massachusetts : Harvard University Press, 2019.
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Status | Format | Access | Call Number | Item Location |
---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JFE 20-3929 | Schwarzman Building - Main Reading Room 315 |
Details
- Description
- 329 pages : illustrations; 24 cm
- Summary
- "Long before evangelical Christians became known as a powerful political constituency, evangelicals were a profitable consumer constituency. In Evangelicals Incorporated Daniel Vaca argues that evangelical Christianity became a prominent form of religious life in the twentieth-century United States through commercial activity. To tell this story, Vaca focuses especially on the evangelical book industry, which not only has produced some of the bestselling titles in American history but also has inspired the world's largest secular media conglomerates to pursue evangelical markets. Drawing on corporate archives, personal letters, interviews, and more, [this work] explains how for-profit evangelical publishers and booksellers grew from modest roots to one of the most lucrative corners of the international book trade. By exploring areas of commercialism such as branding, retailing, marketing, and finance, Vaca illustrates how commercial media companies have cultivated and capitalized upon the expansive idea of evangelicalism since the end of the nineteenth century"--
- Subjects
- Christianity > Economic aspects
- Christian-owned business enterprises
- Christian literature > Publishing
- United States
- Evangelicalism > Economic aspects > United States
- Christianity > Economic aspects > United States
- Christian-owned business enterprises > United States
- Church and mass media > United States
- Christian literature > Publishing > United States
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- Finding profit : the ascendance of commercialism -- Brands of distinction: creating value through the fundamentalist network -- Trade associating: evangelical allegiance in the mass market -- Righteous retail : women, family, and the social power of selling -- Financial faith: corporate finance and the sacred tradition of growth -- The spirit of market segmentation: making something for everyone.
- Call Number
- JFE 20-3929
- ISBN
- 9780674980112
- 0674980115
- LCCN
- 2019032163
- OCLC
- 1090004829
- Author
- Vaca, Daniel, 1980- author.
- Title
- Evangelicals incorporated : books and the business of religion in America / Daniel Vaca.
- Publisher
- Cambridge, Massachusetts : Harvard University Press, 2019.
- Type of Content
- text
- Type of Medium
- unmediated
- Type of Carrier
- volume
- Bibliography
- Includes bibliographical references and index.
- Research Call Number
- JFE 20-3929