Research Catalog

Paul Rand : inspiration and process in design

Title
Paul Rand : inspiration and process in design / introduction and selection by Steve Heller ; edited by Eugenia Bell.
Publication
  • Hudson, NY : Princeton Architectural Press, [2020]
  • ©2020

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TextUse in library JQD 20-122Schwarzman Building - Art and Architecture Room 300

Details

Additional Authors
  • Lois, George
  • Heller, Steven
  • Bell, Eugenia
Description
144 pages : chiefly illustrations (some color); 21 cm
Summary
Best-known for his corporate brand logos and art direction, Paul Rand (1914-1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side, captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children's books, logos, and personal work.
Subject
  • Rand, Paul, 1914-1996 > Notebooks, sketchbooks, etc
  • Rand, Paul, 1914-1996
Genre/Form
Notebooks, sketchbooks, etc.
Note
  • "Moleskine Books."
Contents
Writings. Sketching for fun and profit / Steven Heller ; On good work: a conversation between George Lois and Paul Rand ; Twenty-Four Hours a Day / by Paul Rand -- Drawings. Scribbles ; Nature and views ; Monkey modern ; Random notes ; Faces and figures -- Biography.
Call Number
JQD 20-122
ISBN
  • 9781616898595
  • 1616898593
LCCN
  • 2019009990
  • 40029678693
OCLC
1089259555
Title
Paul Rand : inspiration and process in design / introduction and selection by Steve Heller ; edited by Eugenia Bell.
Publisher
Hudson, NY : Princeton Architectural Press, [2020]
Copyright Date
©2020
Edition
First edition.
Type of Content
text
still image
Type of Medium
unmediated
Type of Carrier
volume
Added Author
Lois, George, interviewer.
Heller, Steven, writer of introduction.
Bell, Eugenia, editor.
Other Standard Identifier
40029678693
Research Call Number
JQD 20-122
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