Research Catalog

Quinceañera style : social belonging and Latinx consumer identities

Title
Quinceañera style : social belonging and Latinx consumer identities / Rachel Valentina González.
Author
Gonzalez, Rachel Valentina
Publication
  • Austin : University of Texas Press, 2019.
  • ©2019

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TextUse in library JFE 20-4379Schwarzman Building - Main Reading Room 315

Details

Description
x, 211 pages; 23 cm
Summary
  • "A dynamic study of social negotiation and consumerism in the coming-of-age quinceañera celebration and the impact of normalizing spectacles of luxury."--
  • $a Quinceanera celebrations, which recognize a girl's transition to young womanhood at age fifteen, are practiced in Latinx communities throughout the Americas. But in the consumer-driven United States, the ritual has evolved from a largely religious ceremony to an elaborate party where social status takes center stage. Examining the many facets of this contemporary debut experience, Quinceanera Style reports on ethnographic fieldwork in California, Texas, the Midwest, and Mexico City to reveal a complex, compelling story. Along the way, we meet a self-identified transwoman who uses the quinceanera as an intellectual space in her activist performance art. We explore the economic empowerment of women who own barrio boutiques specializing in the quinceanera's many accessories and made-in-China gowns. And, of course, we meet teens themselves, including a vlogger whose quince-planning tips have made her an online sensation. Disrupting assumptions, such as the belief that Latino communities in the United States can't desire upward mobility without abandoning ethnoracial cultural legacies, Quinceanera Style also underscores the performative nature of class and the process of constructing a self in the public, digital sphere.
Subject
  • 2000-2099
  • Quinceañera (Social custom) > United States
  • Hispanic Americans > Social life and customs > 21st century
  • Hispanic Americans > Ethnic identity
  • Hispanic American consumers > United States
  • Hispanic American consumers
  • Hispanic Americans > Social life and customs
  • Quinceañera (Social custom)
  • United States
Bibliography (note)
  • Includes bibliographical references and index.
Contents
Quinceañera style and class performativity -- Identity off the rack : selling quinceañera dresses and manufacturing identities in the experience economy -- Coming of age in the digital barrio : quinceañera as a product in cultural economies online -- Made in Mexico, USA : beauty professionals and the manufacturing of quinceañera beauty culture -- Ambivalent embodiment : reconstituting quinceañera performance space -- Conclusion. Rights/rites and representation : reading Latinx social performance.
Call Number
JFE 20-4379
ISBN
  • 9781477319680
  • 1477319689
  • 9781477319697
  • 1477319697
  • 9781477319703 (canceled/invalid)
  • 9781477319710 (canceled/invalid)
LCCN
2019008100
OCLC
1089841689
Author
Gonzalez, Rachel Valentina, author.
Title
Quinceañera style : social belonging and Latinx consumer identities / Rachel Valentina González.
Publisher
Austin : University of Texas Press, 2019.
Copyright Date
©2019
Edition
First edition.
Type of Content
text
Type of Medium
unmediated
Type of Carrier
volume
Bibliography
Includes bibliographical references and index.
Chronological Term
2000-2099
Sudoc No.
Z UA380.8 G589qu txdocs
Research Call Number
JFE 20-4379
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