Research Catalog

The conquest of cool : business culture, counterculture, and the rise of hip consumerism

Title
The conquest of cool : business culture, counterculture, and the rise of hip consumerism / Thomas Frank.
Author
Frank, Thomas (Thomas C.)
Publication
Chicago : University of Chicago Press, c1997.

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Details

Description
287 p. : ill.; 24 cm.
Subject
  • Marketing > United States > History > 20th century
  • Advertising > United States > History > 20th century
  • Advertising and youth > United States > History > 20th century
  • Nineteen sixties
  • Consumer behavior > United States > History > 20th century
  • Subculture > United States
  • United States > Social conditions > 1960-1980
  • United States > Social conditions > 1980-2020
Bibliography (note)
  • Includes bibliographical references (p. 245-272) and index.
Call Number
JBE 97-2136
ISBN
0226259919 (alk. paper)
LCCN
97017556
OCLC
36994233
Author
Frank, Thomas (Thomas C.)
Title
The conquest of cool : business culture, counterculture, and the rise of hip consumerism / Thomas Frank.
Imprint
Chicago : University of Chicago Press, c1997.
Bibliography
Includes bibliographical references (p. 245-272) and index.
Research Call Number
JBE 97-2136
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