Research Catalog
The rhetoric and reality of marketing : an international managerial approach
- Title
- The rhetoric and reality of marketing : an international managerial approach / edited by Philip J. Kitchen.
- Publication
- Houndmills [England] ; New York : Palgrave Macmillan, 2003.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBD 03-498 | Offsite |
Details
- Additional Authors
- Kitchen, Philip J.
- Description
- xix, 202 p. : ill., maps; 23 cm.
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. 183-192) and index.
- Call Number
- JBD 03-498
- ISBN
- 0333987322
- LCCN
- 2002192664
- OCLC
- vendor
- Title
- The rhetoric and reality of marketing : an international managerial approach / edited by Philip J. Kitchen.
- Imprint
- Houndmills [England] ; New York : Palgrave Macmillan, 2003.
- Bibliography
- Includes bibliographical references (p. 183-192) and index.
- Added Author
- Kitchen, Philip J.
- Research Call Number
- JBD 03-498