Research Catalog
The making of a name : the inside story of the brands we buy
- Title
- The making of a name : the inside story of the brands we buy / Steve Rivkin and Fraser Sutherland.
- Author
- Rivkin, Steve, 1947-
- Publication
- New York : Oxford University Press, c2004.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBE 10-1434 | Schwarzman Building - General Research Room 315 |
Details
- Additional Authors
- Sutherland, Fraser.
- Description
- x, 275 p. : ill.; 24 cm.
- Subject
- Brand name products
- Bibliography (note)
- Includes bibliographical references (p. 230-246) and index.
- Call Number
- JBE 10-1434
- ISBN
- 0195168720 (hardcover : alk. paper)
- LCCN
- 2004012206
- OCLC
- 55511424
- Author
- Rivkin, Steve, 1947-
- Title
- The making of a name : the inside story of the brands we buy / Steve Rivkin and Fraser Sutherland.
- Imprint
- New York : Oxford University Press, c2004.
- Bibliography
- Includes bibliographical references (p. 230-246) and index.
- Added Author
- Sutherland, Fraser.
- Research Call Number
- JBE 10-1434