Research Catalog

Sneaker wars : the enemy brothers who founded Adidas and Puma and the family feud that forever changed the business of sports

Title
Sneaker wars : the enemy brothers who founded Adidas and Puma and the family feud that forever changed the business of sports / Barbara Smit.
Author
Smit, Barbara.
Publication
New York : Ecco, c2008.

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TextUse in library JBE 12-413Schwarzman Building - General Research Room 315

Details

Description
xvi, 384 p. : ill.; 24 cm.
Summary
Traces the fierce rivalry between brothers Adi and Rudi Dassler, who launched a successful shoe business from their mother's laundry room in Germany before a bitter feud prompted their separation and launch of competitors Adidas and Puma.
Subjects
Bibliography (note)
  • Includes bibliographical references (p. [365]-368) and index.
Call Number
JBE 12-413
ISBN
  • 9780061246579
  • 0061246573
OCLC
156818161
Author
Smit, Barbara.
Title
Sneaker wars : the enemy brothers who founded Adidas and Puma and the family feud that forever changed the business of sports / Barbara Smit.
Imprint
New York : Ecco, c2008.
Edition
1st ed.
Bibliography
Includes bibliographical references (p. [365]-368) and index.
Research Call Number
JBE 12-413
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