Research Catalog

Inside Steve's brain

Title
Inside Steve's brain / Leander Kahney.
Author
Kahney, Leander.
Publication
New York : Portfolio, 2008.

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StatusFormatAccessCall NumberItem Location
TextUse in library JBC 12-24Schwarzman Building - General Research Room 315

Details

Description
294 p.; 19 cm.
Subjects
Bibliography (note)
  • Includes bibliographical references (p. [271]-283) and index.
Contents
Focus: how saying "no" saved Apple -- Despotism: Apple's one man focus group -- Perfectionism: product design and the pursuit of excellence -- Elitism: hire only "A" players, fire the bozos -- Passion: putting a ding in the universe -- Inventive spirit: where does the innovation come from? -- Case study: how it all came together with the iPod -- Total control: the whole widget.
Call Number
JBC 12-24
ISBN
  • 9781591841982
  • 1591841984
LCCN
2007049270
OCLC
166359929
Author
Kahney, Leander.
Title
Inside Steve's brain / Leander Kahney.
Imprint
New York : Portfolio, 2008.
Bibliography
Includes bibliographical references (p. [271]-283) and index.
Research Call Number
JBC 12-24
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