Research Catalog

Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands

Title
Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindstrom with Patricia B. Seybold.
Author
Lindström, Martin, 1970-
Publication
London, UK ; Sterling, VA : Kogan Page, c2003.

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StatusFormatAccessCall NumberItem Location
TextUse in library JBE 12-148Schwarzman Building - General Research Room 315

Details

Additional Authors
Seybold, Patricia B.
Description
xxviii, 321 p. : ill., maps; 24 cm.
Subjects
Bibliography (note)
  • Includes bibliographical references and index.
Call Number
JBE 12-148
ISBN
0749438673 (hardcover)
LCCN
2002154220
OCLC
51059056
Author
Lindström, Martin, 1970-
Title
Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindstrom with Patricia B. Seybold.
Imprint
London, UK ; Sterling, VA : Kogan Page, c2003.
Bibliography
Includes bibliographical references and index.
Added Author
Seybold, Patricia B.
Research Call Number
JBE 12-148
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