Research Catalog
High visibility : transforming your personal and professional brand
- Title
- High visibility : transforming your personal and professional brand / Irving Rein [and others].
- Publication
- New York : McGraw-Hill, ©2006.
- Supplementary Content
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBF 17-81 | Schwarzman Building - General Research Room 315 |
Details
- Additional Authors
- Rein, Irving J.
- Description
- xii, 366 pages : illustrations; 24 cm
- Subjects
- Note
- Revised edition of: High visibility / Irving Rein, Philip Kotler, Martin Stoller. 2nd ed. 1997.
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- Foundations of high visiblity marketing -- The branding proposition -- Commanding a high visibility premium -- How the high visibility industry works -- Distinguishing high visibility sectors and hierarchies -- Who are the high visibility consumers -- Strategies for achieving and sustaining -- Strategies for marketing high visibility -- Misconceptions of brand building -- The four steps of brand transformation -- Delivering the brand -- Publicizing the brand -- Sustaining the brand -- Managing brand identity in an ever-changing marketplace.
- Call Number
- JBE 17-81
- ISBN
- 0071456805
- 9780071456807
- LCCN
- 2005023675
- OCLC
- 61295893
- Title
- High visibility : transforming your personal and professional brand / Irving Rein [and others].
- Imprint
- New York : McGraw-Hill, ©2006.
- Edition
- 3rd ed.
- Type of Content
- text
- Type of Medium
- unmediated
- Type of Carrier
- volume
- Bibliography
- Includes bibliographical references and index.
- Connect to:
- Added Author
- Rein, Irving J.Rein, Irving J. High visibility.
- Research Call Number
- JBE 17-81