Research Catalog
Design-driven innovation : changing the rules of competition by radically innovating what things mean
- Title
- Design-driven innovation : changing the rules of competition by radically innovating what things mean / Roberto Verganti.
- Author
- Verganti, Roberto.
- Publication
- Boston, Mass. : Harvard Business Press, c2009.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBE 17-52 | Schwarzman Building - General Research Room 315 |
Details
- Description
- xv, 272 p. : ill.; 25 cm.
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- Design-driven innovation : an introduction -- Design and meanings : innovating by making sense of things -- Radical pushes : placing design-driven innovation in the strategy of a firm -- Technology epiphanies : the interplay between technology-push and design-driven innovation -- The value and the challenges : why companies do or do not invest in design-driven innovation -- The interpreters : doing research with the design discourse -- Listening : finding and attracting key interpreters -- Interpreting : developing your own vision -- Addressing : leveraging the seductive power of the interpreters -- The design-driven lab : how to start -- Businesspeople : the key role of top executives and their culture.
- Call Number
- JBE 17-52
- ISBN
- 1422124827 (hardcover : alk. paper)
- 9781422124826 (hardcover : alk. paper)
- LCCN
- 2008051751
- OCLC
- 213312343
- Author
- Verganti, Roberto.
- Title
- Design-driven innovation : changing the rules of competition by radically innovating what things mean / Roberto Verganti.
- Imprint
- Boston, Mass. : Harvard Business Press, c2009.
- Bibliography
- Includes bibliographical references and index.
- Research Call Number
- JBE 17-52