Research Catalog
Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail
- Title
- Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail / Kit Yarrow, Jayne O'Donnell.
- Author
- Yarrow, Kit, 1958-
- Publication
- San Francisco : Jossey-Bass, A Wiley Imprint, 2009.
Items in the Library & Off-site
Filter by
Search by Year
1 Item
| Status | Vol/Date | Format | Access | Call Number | Item Location |
|---|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Check with Staff to submit a request in person. | 1st ed. (2009) | Text | No restrictions | *R-SIBL HF5415.332.Y66 37 1st ed. (2009) | Check with Staff |
Holdings
Details
- Additional Authors
- O'Donnell, Jayne.
- Description
- xx, 250 p.; 24 cm.
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- Gen Y is from Mercury -- They shop like they're from a different planet than their parents', too -- The whys behind the buys -- The lives, minds, and hearts of today's tweens, teens, and twenty-somethings -- Sex, love, and shopping -- Influence : the force that is Gen Y -- What works with Gen y -- Adapting to Gen Y's shopping preferences and power : views from our experts.
- Call Number
- JBE 09-1597.
- ISBN
- 9780470400913
- 0470400919
- LCCN
- 2009017419
- OCLC
- 2009017419
- Author
- Yarrow, Kit, 1958-
- Title
- Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail / Kit Yarrow, Jayne O'Donnell.
- Imprint
- San Francisco : Jossey-Bass, A Wiley Imprint, 2009.
- Edition
- 1st ed.
- Bibliography
- Includes bibliographical references and index.
- Added Author
- O'Donnell, Jayne.
- Research Call Number
- JBE 09-1597.*R-SIBL HF5415.332.Y66 37 2009