Research Catalog
Googled : the end of the world as we know it
- Title
- Googled : the end of the world as we know it / Ken Auletta.
- Author
- Auletta, Ken.
- Publication
- New York : Penguin Press, 2009.
Items in the Library & Off-site
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2 Items
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBE 18-276 | Schwarzman Building - General Research Room 315 |
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JFE 10-3903 | Schwarzman Building - Main Reading Room 315 |
Details
- Description
- xiv, 384 p.; 25 cm.
- Summary
- A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape, telling the story of how it formed and crashed into traditional media businesses--from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft.
- Subject
- Bibliography (note)
- Includes bibliographical references (p. [339]-372) and index.
- Contents
- Messing with the magic -- Starting in a garage -- Buzz but few $'s -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is old media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google? -- Media maxims.
- Call Number
- JBE 18-276
- ISBN
- 9781594202353
- 1594202354
- LCCN
- 2009024770
- OCLC
- 318411527
- Author
- Auletta, Ken.
- Title
- Googled : the end of the world as we know it / Ken Auletta.
- Imprint
- New York : Penguin Press, 2009.
- Bibliography
- Includes bibliographical references (p. [339]-372) and index.
- Research Call Number
- JBE 18-276JFE 10-3903