Research Catalog
Repositioning : marketing in an era of competition, change, and crisis
- Title
- Repositioning : marketing in an era of competition, change, and crisis / Jack Trout, with Steve Rivkin.
- Author
- Trout, Jack.
- Publication
- New York : McGraw-Hill, c2010.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBD 10-343 | Schwarzman Building - General Research Room 315 |
Details
- Additional Authors
- Rivkin, Steve, 1947-
- Description
- iv, 217 p.; 22 cm.
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Call Number
- JBD 10-343
- ISBN
- 0071635599 (hbk.)
- 9780071635592 (hbk.)
- OCLC
- 318409128
- Author
- Trout, Jack.
- Title
- Repositioning : marketing in an era of competition, change, and crisis / Jack Trout, with Steve Rivkin.
- Imprint
- New York : McGraw-Hill, c2010.
- Bibliography
- Includes bibliographical references and index.
- Added Author
- Rivkin, Steve, 1947-
- Research Call Number
- JBD 10-343