Research Catalog
The next big thing : spotting and forecasting consumer trends for profit
- Title
- The next big thing : spotting and forecasting consumer trends for profit / William Higham.
- Author
- Higham, William.
- Publication
- London ; Philadelphia : Kogan Page Limited, 2009.
Items in the Library & Off-site
Filter by
1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Book/Text | Use in library | JBE 17-651 | Schwarzman Building - General Research Room 315 |
Details
- Description
- ix, 261 p. : ill.; 25 cm.
- Subjects
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- The importance of trends -- The relevance of trends -- The impact of trends -- The benefit of trends -- The three is -- Preparation -- In-house insights : creating the right environment for trend analysis -- Outsourcing insights -- How trends start -- Trend typologies -- Where trends occur -- Trends versus fads -- What to look for -- Statistical data -- Observational data -- Media monitoring -- How trends spread -- Active trend drivers -- Passive trend drivers -- Predicting trends -- Convincing the company -- Determining strategy -- What's in it for me? -- Theory into practice.
- Call Number
- JBE 17-651
- ISBN
- 9780749454500 (alk. paper)
- 0749454504 (alk. paper)
- LCCN
- 2009017056
- OCLC
- 318875105
- Author
- Higham, William.
- Title
- The next big thing : spotting and forecasting consumer trends for profit / William Higham.
- Imprint
- London ; Philadelphia : Kogan Page Limited, 2009.
- Bibliography
- Includes bibliographical references and index.
- Research Call Number
- JBE 17-651